Showing face, winning personality
"It's so hard to find the right employees." A statement we hear often – regardless of brand or design process. Employer branding is the solution for a long-term and objective promoting culture. Essentially we confront the question of how to strategically and authentically position yourself as an employer.
During the employer branding process we assess how to translate the brand strategy and its brand values, brand core, brand positioning and vision into an employer brand message that corresponds to the company and forms the communicative and structural means which need to be derived.
The definitions of motifs, employee profiles and focus-topics help to define the right scenarios for specific target groups to achieve the "best match".
- Potential Analysis
- Employer Branding Process
- Employer Brand Messages
- Employer Profiles
- Employer Brand Communication