Creating Brand Atmosphere.


Brand values are the center of every strategy development. They are the basis for decisions and actions.


Branding means research: reasons and motives, origins and future, prospects and potential. The combination of internal knowledge and external factors leads us to the particular.


Each company follows a system, wether consciously or unconsciously. We decode the system in the strategy definition using our WOLF Brand Mapping system. That defines your brand and paves the way to its success.

Brand Strategy

What a brand needs is meaning and reason

Listen, understand, connect, recognize – that’s brand strategy at WOLF.

We are often asked about the ROI of corporate identity. Our answer: Strategy is not a unique concept concerned only with the next quarterly figures. Strategic thinking is an attitude. Creating an identity is the aim. This identity incorporates all strength and drives all actions and decisions. It is efficient and produces the measurable success.

We define the brand strategy which determines the basic elements that shape your corporate identity. The development process at WOLF is very systematic and something you will enjoy. That's because we combine proven methods with exciting new techniques. Our many years of experience combined with our keen ability to recognize a company's driving forces allow us to evoke a company's uniqueness. Often with astonishing results.

Our competencies:

  • Branding
  • Brand Analysis
  • Brand Studies
  • Brand Values
  • Brand Positioning
  • Brand Vision
  • Brand Workshops
  • Brand Seminars
  • Brand Architecture
  • Brand System
  • Brand Relaunch
  • Brand Documentation
  • Naming
  • Nomenclature
  • Brand Implementation
  • Global Branding 

Brand Strategy in practice: Find out more in our case studies.